Holo raises $22M to improve homeownership across the UAE and Saudi Arabia

We've closed a $22 million Series A funding round, one of the largest in the GCC this year, led by The Kingdom of Saudi Arabia's Impact46 with the participation of Abu Dhabi's Mubadala Investment Company, Rua Growth Fund, anb seed, MoreThan Capital, Salica Oryx Fund, and Dubai Future District Fund

Since launching in 2020, we have introduced the region's first fully digital home-buying platform, providing instant access to over 20 lenders and giving buyers complete visibility from pre-approval to financing. Our mission has always been to simplify homeownership by combining technology, expertise, and trusted property partners. To date, we've supported over 80,000 clients, processing more than AED 1 billion in transactions monthly, and now, we're ready to bring that same seamless experience to Saudi Arabia's high-growth market..

This is more than a funding milestone. It gives us the ability to provide homebuyers in the United Arab Emirates and Kingdom of Saudi Arabia with faster, simpler, and more transparent access to their homes. Our goal has always been to remove complexity from the homebuying process, and now we can expand that approach across two of the region's most active real estate markets.

Meeting the demand in two growing markets

The UAE's residential property market is worth $143 billion in 2025 and is expected to reach $217 billion by 2030, growing at 8.66% annually. Projects like Dubai's 2040 Urban Master Plan, Abu Dhabi's smart city strategy, and blockchain-based land registries are modernising how homes are bought and sold.

Saudi Arabia is seeing similar growth. The market is valued at $203 billion and is projected to reach $310 billion by 2030 with an 8.77% annual growth rate, supported by Vision 2030 housing initiatives, smart city projects like Riyadh Digital City, and expanded access for foreign investors.

Basmah AlSinaidi, Managing Partner at Impact46, who led the round, says this is the right time to expand:

"Holo is bringing much-needed clarity to a process that's long been opaque. By streamlining access to lenders and giving users full control of their home financing journey, they're reshaping how people buy homes across the region. Their expansion into Saudi reflects a bigger shift in consumer expectations - and the rising demand for seamless, tech-driven ownership experiences. As lead investors, this partnership aligns deeply with our thesis: backing real solutions, built by sharp founders, for markets that are moving fast.."

How we'll use the funding

With this investment, we will:

• Accelerate our launch in Saudi Arabia, bringing the same seamless home-buying experience we've built in the UAE to one of the region's most promising markets.
• Advance our technology platform so every step - from finding the right property to securing financing - is faster, clearer, and completely transparent.
• Build exceptional local teams in every market we serve, ensuring buyers get expert, on-the-ground guidance tailored to their needs.
• Enhance HUB by Holo to give real estate agents even greater visibility, control, and speed when supporting their clients.

Ali Al Mheiri, Executive Director at Mubadala, sees this as part of a wider shift in the region:

"Our investment in Holo comes from our belief in the strength of its vision, leadership, and ability to reshape how people navigate the home-buying journey. It also reflects our confidence in the UAE's strong and resilient real estate market, and the growing role of fintech in shaping the future of property ownership across the region. At Mubadala, we are committed to backing innovative platforms that align with our mandate to deliver economic diversification. This partnership is a strong example of how collaboration can accelerate the UAE's economic transformation and unlock real value for communities through technology-driven solutions."

A shared vision with our investors

From the start, our goal has been simple: make homeownership easier and more accessible. Michael Hunter and Arran Summerhill, our co-founders, explain:

"At Holo, we've always believed that buying a home shouldn't be complicated. With this raise, we're not only scaling across borders, but also scaling trust, simplicity, and access to homeownership. Our profitability in the UAE has given us the strength and confidence to invest ambitiously in high-growth markets like Saudi Arabia. The momentum around homeownership and digital transformation is only accelerating as the Kingdom inches closer towards achieving Vision 2030. The vision is regional, and with backing from world-class investors, we're in a prime position to keep raising the bar for how home-buying should work - faster, smarter, and built around the customer. With a mindset around technology being the engine behind everything we do, this has been the driving force behind our vision as we've remained focused on building a platform that eliminates the stress, confusion and guesswork of home-buying"

Turki Aljoaib, Managing Partner at Rua Growth Fund, agrees:

"Holo is tackling a critical market need by digitizing and democratizing access to mortgages, especially as Saudi Arabia opens its real estate market to foreign investors and first-time homeowners. With a platform built on trust, simplicity, and regulatory alignment, Holo is uniquely positioned to serve a new wave of buyers navigating the Kingdom's evolving property landscape. We're proud to back a team building the fintech infrastructure for a more inclusive and accessible future of homeownership in the region.."

Ali Qaiser, General Partner at Salica Oryx Fund, adds:

"As an early backer, we've witnessed first-hand how Holo has reimagined the homeownership experience, making the home-buying journey more accessible, transparent, and digitally native for thousands of buyers. This marks the fourth time we've invested in Holo, a reflection of our trust in them and their journey as well as the deep conviction in their vision, team, and ability to deliver lasting impact. This latest round is not just a milestone, it's a testament to the growing maturity of the regional fintech and proptech ecosystem. As Holo continues redefining how people buy homes in the 21st century, we remain fully committed to supporting their expansion across the UAE and KSA, while helping drive value for both homebuyers and the broader real estate economy."

And Khalid S. Alghamdi, CEO of anb capital, sums it up:

"We are proud to partner with Holo in their mission to transform the home-buying journey and make the dream of homeownership a reality for more people across the region. At anb seed Fund, we champion visionary founders whose ideas have the power to shape industries and change lives. The regional real estate landscape is evolving at an unprecedented pace, and Holo stands at the forefront - harnessing technology to make homeownership more accessible, transparent, and efficient than ever before. Together, we aim to open new doors for families, fuel innovation in the property market, and help build a future where owning a home is within everyone's reach."

Looking ahead

With this new funding, we will accelerate our expansion in Saudi Arabia, invest in technology to make home-buying faster and more transparent, and strengthen HUB by Holo, our dedicated platform for agents, so they can provide buyers with better, faster service.

Our focus remains the same as day one: to make homeownership in the Middle East easier, clearer, and more accessible for everyone. We've proven what's possible in the United Arab Emirates - now, we're ready to do the same in Saudi Arabia and beyond.